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Abacus Fisheries believes it is our responsibility to work with you to develop demand for our crabs. We can help you to market our crabs.

We have designed a range of promotional programmes and materials to assist you in selling our crabs :

Merchandising materials
We can provide you with a range point of sale materials - from table-talkers and information sheets, to posters, printed bibs, aprons, hats and shirts; crab crackers or finger bowls.

Cross promotion partners
We have developed strategic partnerships with a number of beverage and food companies; we can assist in designing and delivering a range of crab meals and “meal deal” promotions.

Staff training
We can provide detailed training for your kitchen and wait staff to ensure correct handling in the kitchen and motivated selling in the restaurant - educating them on the use, handling and background of our crabs.

Media & PR
Abacus has a media and PR plan designed to assist in developing public awareness of the quality of our crabs, our fishing and of our customers